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Cooper Hewitt: Bringing museums into the digital age
It's a happening time for museums. The Louvre, the world's most-visited, drew 9.3 million people in 2013. American museums get more visitors than theme parks and major league ball games combined. In a...
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How to harness the power of immersive media [infographic]
In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of...
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Burberry: How a failing English luxury brand managed to turn itself around
"Great brands and great businesses have to be great storytellers too." So begins a video that Angela Ahrendts, then CEO of Burberry, prepared a couple of years ago for New York's annual Future of...
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Behind the cable frenzy: The shift in TV viewing habits finally takes hold
The New York Times describes Charter Communications' $55 billion bid for Time Warner Cable as the result of "a tectonic shift in how Americans watch and pay for television." How tectonic is it? Recent...
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Online journalism: The imitator's dilemma?
When I talk about the future of media, one of the images I use to illustrate the transition from industrial-scale, mass-circulation newspapers to what we're seeing now is this one. It's from the August...
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Are Web metrics corrupting online media?
We're supposed to be living in an "attention economy," right? But standard Web metrics don't really measure attention. Uniques, page views, monthly average users—none of these take into account how...
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Who's really to blame for online ad-blocking? (Hint: It's not the users)
Last week I came across one of the more extreme commentaries on advertising I've ever encountered. Appearing on MediaPost, it was a diatribe about ad-blocking aimed squarely at Randall Rothenberg, the...
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Absolut Silverpoint: Marketing that takes over your life, not your computer...
When Advertising Week happened a couple of weeks ago, I joined a discussion about Absolut Silverpoint, a marketing campaign that ran in London for 14 days last April. Silverpoint was noteworthy because...
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The immersive world of fashion's Thom Browne
A year ago I wrote about the newly re-imagined Cooper Hewitt, the Smithsonian's design museum in New York, for my friend Betsy Pochoda, editor of The Magazine Antiques. Cooper Hewitt set out to...
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Columbia's first annual Digital Dozen: Breakthroughs in Storytelling
From the moment I published The Art of Immersion—what, five years ago?—I've been focused on the idea that digital means blurring boundaries. The industrial age was all about categorization, in media...
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